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  3. What is a user-agent?

What is a user-agent?

One type of data your email tracking pixel and tracking links can collect are user-agents. Here's a definition: "The User-Agent request header contains a characteristic string that allows the network protocol peers to identify the application type, operating system, software vendor or software version of the requesting software user agent" (from: Mozilla). So, it is some piece of data that tracking pixels and URLs retrieve that tells us something about the device and software of the recipient of the pixel.

Tracked user-agent

Based on the user-agents, we determine what kind of device, browser and OS (operating system) your recipients use. We visualize the device type in the "Devices" donut chart. From your raw data and CSV-export you can see the actual user-agents.

Tracked devices

Learn more on why tracked devices may not always be accurate.

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PastePixel
Created: 02:40 PM 6/18/2019
Last updated: 01:43 PM 9/29/2021
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How do I track which email addresses have opened my emails? What data can I track using PastePixel? Why do I have tracked data before I sent my email? Why do I have tracked data right after sending my email? Why is my tracking pixel not working? What email programs can I use with PastePixel? Can I export my tracked data? How do I remove certain recipients from my tracked data? Can I track unique opens only? How accurate is the location data? How accurate are the tracked devices? What is a user-agent? What is an IP-address? What is GoogleImageProxy? Can I integrate PastePixel using an API? Is there a PastePixel mobile app? I have received spam with links to pastepixel.com, how do I report this?
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