Tips and best practices

In this post we’re going to tell you some of the best practices when it comes to PastePixel and e-mail tracking.

1. Do not use Gmail to send your e-mails

We do not recommend you use Gmail to send your e-mails. Why is that? Well, because it is not possible (as of right now) to easily add a tracking pixel. The tracking pixel image should be hosted at PastePixel, but whenever you add an image to Gmail, Google automatically ‘copies’ it and stores it on their own servers. This causes tracking pixels not to work.

2. Use e-mail address with your domain name

We strongly recommend you use a dedicated company e-mail (custom domain), for example “contact@yourcompany.com”. This will give you a few advantages, for example maintaining a professional image and reducing the risk of being marked as spam. You can read more about it in this article.

3. Use e-mail editors that allow you to insert HTML

Try to use e-mail editors that allow you to easily insert HTML-code. This makes it easier to insert you tracking pixel and to make sure that you’ve have only inserted it once. When creating a mail tracking on PastePixel you’ll get a HTML-embed code. With a HTML-mail editor you can just paste that code. One of the e-mail clients that support this is Thunderbird. Want to know how to create a mail tracking with Thunderbird? Check out our guide to create a trackable e-mail with Thunderbird.

4. Add yourself to the blacklist

You really want to add all devices that you sign in with to the blacklist. Because otherwise you might be tracking yourself and you don’t want that. To do so, sign in to your account. Go to “My account”, there you can manage your IP-address blacklist. The input field automatically enters your current IP-address. Simply press the plus-button to add it and you’re done.

5. Don’t send spam

Needless to say, but you really should not send spam. Make sure you are trusted by the people you send mails to, otherwise you might end up in the spam box. Whenever your e-mails end up in the spam box, they will not be tracked.

6. Add the tracking pixel only once

When adding the tracking pixel to your e-mails, make sure to only add it once. Otherwise you might end up with double the data, because all e-mails will be tracked multiple times. So be careful.

7. Why location data may be inaccurate

When you go to the mail tracking page of any mail tracking you see a world map with highlighted locations. These are supposed to be locations from where e-mails are opened. However, these can be inaccurate. For example, when a user in The Netherlands opens a mail via a web client (e.g. Gmail), that web client is the one that actually retrieves the data. If the web client uses a proxy of any kind and retrieves the data from a server in the United States, the tracked location will be the United States (also, the IP-address of that server is stored instead of the users’). This isn’t always the case, but just keep it in mind when analyzing your data.